IT’S A CULTURE THING

A BRAND CONSULTANCY GROWING CULTURALLY INTELLIGENT GLOBAL CONSUMER BRANDS

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WHAT WE DO

We help Fashion, Beauty and Food & Beverage retailers with brand growth, and localisation for new markets - with cultural nuance in mind.

OUR CORE CAPABILITIES

  • Strategy
    Positioning
    Naming
    Brand Management
    Culture & Competition
    Storytelling
    Market Entry
    Brand Partnerships
    Messaging
    Tone of Voice
    Market Immersion

  • Events & Activations
    Print & Packaging
    Visual Merchandising
    Art Direction
    Branding
    Copywriting
    Campaigns
    Digital Marketing

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TRUSTED BY

Brands that understand
culture is the competitive edge.

A selection of names we've worked with — from global incumbents to founder-led challengers.

OUR BESPOKE FRAMEWORKS

STRATEGY & CREATIVE

THE CULTURAL COMP-SHOP™

A bespoke and intensive market immersion day, designed to help you make informed decisions as to whether to expand into a new market - and how do so with cultural nuance in mind. 

STRATEGY

THE CULTURE &
COMMS CHECK™

Map out your entire brand world from the inside out. A tailored done-with-you focussed and collaborative full-day or half-day brand strategy sprint to define the core of your brand. 

CREATIVE

THE GLOBAL BRAND FRAMEWORK™

Bring your brand world to life with a distinct and bespoke Visual Identity. We create a Visual Identity System that translates your strategy into a distinctive brand world.

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CLIENT CASE STUDIES

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WHO WE ARE

We are an independent Brand Consultancy founded by Lizzie Ridout. The Welsh/Brazilian daughter of two diplomats, raised across Europe, Asia, Africa, the Middle East and North America. With nearly 15 years industry experience, Lizzie has helped shape brand and marketing strategies, campaigns and identities for many globally recognised names - and smaller founder-led businesses alike.

This international insight underpins our commitment to working with partners who value representation and creating space for all cultures to thrive across markets. Bringing a deep understanding of cultural nuance to Brand, Marketing & Creative.

WHAT CLIENTS SAY

  • "Lizzie is the fresh visionary energy you want when creating your brand. Her focus on details is uniquely matched by her bigger picture visioning for your and your brand - necessary qualities in a highly competitive market."

    Tahira - The Radiate Room

  • "Lizzie helped me turn a vague sense of what I wanted to communicate into something clear, confident and visually strong. Nothing felt templated or generic. It was thoughtful from start to finish."

    Dror - OpenDror

  • "Lizzie demonstrated a highly professional approach — a clear view, substantiated opinions, and relevant research. She also brought a series of questions that helped identify the needs of our team and formulate a more concrete approach to reach our end goal."

    Ash - Google

  • "One of my favourite brand activations since joining Damm nearly 3 years ago — the perfect place to bring a taste of the Mediterranean to South London."

    Hannah - Estrella Damm

  • “Lizzie is a great creative, working hard to create innovative solutions whilst being mindful of brand guidelines. I would highly recommend Lizzie.”

    Eve - Victoria’s Secret UK & IRE

  • "Finding Lizzie was a total game-changer. She didn't just focus on the visuals — she helped me identify my target market and understand what would resonate with them."

    Jinny - The Beauty Holder

  • " Lizzie from the outset has been attentive, professional and outstanding in every aspect of the process. I feel I have got so much more than just a refresh of my brand. I have taken a step back and looked at my “why”

    Alex - Teddy Edwards

  • “My experience with Lizzie was one of the most fruitful, efficient, and most certainly enjoyable of any recent out-of-town business visits. Lizzie had looked into our business well, discussed our aims and target growth areas within our sector, and subsequently curated a fantastic list of venues and contacts which would be best suited”

    Tom - Picoso

Your brand's next chapter starts with the right conversation.

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