CLIENT CASE STUDIES

THE RESULTS SPEAK FOR THEMSELVES

When you have a brand that aligns with your market, customer needs - and marketing that communicates with them more effectively - everything changes.

Our signature approach has helped clients see their ROI manifest as upticks in multiple areas of their businesses:

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CONFIDENCE

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EFFICIENCY

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CUSTOMERS

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VISIBILITY

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REVENUE

Here's how some of our clients transformations happened…

SOME BRANDS WE HAVE WORKED WITH

Estrella Damm

GLOBAL BRAND - FOUNDED IN SPAIN

Strategy . Creative Direction . Design

Where they started

Estrella Damm is of course a world renowned brand, but even the biggest companies have ever emerging brand & marketing problems to solve.

In this particular instance, Estrella had maintained a partnership from previous years with Gala Festival in London, UK. This year was different, they had a brand activation opportunity that would take centre stage, literally, at the festival.

The Results

In order for this activation to be a success we knew they needed to localise the Spanish brand, not just for the UK market, but also for the young, fickle and discerning audience of Gala festival goers, as well as the edgy Peckham neighbourhood.

The result, an energetic, impactful and “instagrammable” activation that created buzz, grew their customer base and brought sunny Barcelona to Peckham.

“One of my favourite brand activations since joining Damm nearly 3 years ago! GALA is known for its incredible music, community spirit and energy, making it the perfect place for Estrella Damm to show up and bring a taste of the Mediterranean to South London…”

Méli-Mélo Studio

FRENCH FOUNDED - IN THE UK

Strategy . Creative Direction . Design

Where they started

When Diane approached us, she was working full-time as a Project Manager, dreaming of launching her own - ADHD inspired - events studio, but she was completely stuck with where to start, while also juggling her full-time job. She quickly realised she had no clue what she was doing when it came to Brand - overwhelmed with what she was actually trying to build, down to what to call it, and how ‘French’ it should be. She needed hands-on help, as well as the accountability to get things in motion.

The Results

We strategically named and built a bold, premium brand - inspired by her French nationality - and developed to appeal to fellow ADHDers, and playful adults a-like.

Diane finally feels that sense of clarity, confidence and pride when presenting her business to potential investors, partners and facilitators. And now feels ready to invest in a new space and actually make her dream happen!

“I have really enjoyed collaborating with Lizzie for my new business and I am so happy with the final branding! I love her expertise and she provided very insightful advice on business creation too. I was lost and didn’t know where to start so she really helped with all my questions and I am now super excited to kick off this new journey!.”

FOUNDED IN THE UK

The Beauty Holder

Strategy . Creative Direction . Design

Where they started

Jinny wanted to launch her own beauty and skincare business, but didn’t know where to start. All she knew was that the logos she had already invested in were not good enough - she ended up with logos and colours that felt completely thrown together. She knew she needed better, but didn't really understand what that meant. She was embarrassed with what she had, and knew deep down that she needed something that was more professional, and felt more like her.

The Results

Since Jinny's clients come to her with very personal beauty concerns, we knew trust was everything. We positioned her as a professional and credible authority with a brand that communicated expertise, but with a calming colour palette that directly represented Jinny’s own aesthetic and personality, as well as making her clients safe rather than intimidated. Jinny came away with more clarity on who her customer was, and confidence with how best to communicate with them, and build trust.

“Finding Lizzie was a total game-changer. From the start, she took the time to get to know my vision and understand what I wanted to achieve with my business. She didn’t just focus on the visuals — she helped me identify my target market and understand what would resonate with them..”

Victoria’s Secret

GLOBAL BRAND - FOUNDED IN NORTH AMERICA

Strategy . Creative Direction . Design

Where they started

In 2019, Victoria’s Secret was on a downward trajectory following backlash against their affiliations and outdated ways of representing the modern woman. At the time of the cancellation of the globally recognised Fashion Show, Victoria’s Secret were quietly growing a team to help localise the brand for the UK & IRE market, and rebrand the global image, by using London as the new globally recognised flagship. It was at this time that Lizzie was brought in as Creative Lead & Brand Guardian.

The Results

As the only in-house creative, and sole Brand Guardian, for nearly the full 5 years of her tenure, Lizzie supported major changes that would not only effect the UK & IRE market, but also influence the US global strategies.

From coveting new charity partnerships, launching the UK’s own e-commerce site, celebrity & influencer marketing strategies, unique to the UK & IRE brand activations & more - to getting the word “panties” finally changed to “knickers” - VSUK saw exponential growth, despite COVID, while the US market plateaued.

“Lizzie is a great creative, working hard to create innovative solutions whilst being mindful of brand guidelines. I would highly recommend Lizzie.”

Teddy Edwards

FOUNDED IN THE UK

Strategy . Creative Direction . Design

Where they started

Back in 2013 Alex built one of the most reputable and trusted barbershops in the South East, and while it still remained as such, the businesses outdated, very of it’s time branding - that almost gave away the exact year it was designed - couldn’t keep up with the reputation and premium services and prices Alex knew the business could, and should, have been commanding. He knew a re-brand was necessary, but was nervous it would mean the business losing it’s soul.

The Results

Very conscious of needing to retain the Teddy Edwards ‘vibe’, we embarked on an in depth journey of discovery into the existing brand and it’s customers - exploring what was, and wasn’t working. This then allowed us to be more strategic when rebuilding Teddy’s core brand foundations. Redefining their “why”, that led to a rebrand that was not only coveted by customers but gave the founder a renewed sense of enthusiasm and clearer direction for future growth.

“Looking for a creative designer to help me refresh my brand felt daunting, as it is such a personal thing to me. Lizzie from the outset was attentive, professional and outstanding in every aspect of the process. I feel I have got so much more than just a refresh of my brand…”

POPA

FOUNDED IN THE UK

Strategy . Creative Direction . Design

Where they started

Renowned chef, Ali Munro already had a successful kitchen, with unique and distinct branding when he approached us, but Ali wanted more…

He wanted to launch a brand new sister brand that would honour his Scottish heritage and grandfather’s story, and bring something entirely different to the table, for his already loyal and cult following. The further challenge was that this brand storytelling had to carry through to the design of the restaurant space and pop-up events too.

The Results

We built a comprehensive, full 360 heritage brand for a rambunctious speak-easy/bistro that wouldn’t just live online, but that would be fully embodied throughout the physical space, in a way that felt lived-in, authentic to Ali’s Scottish heritage - without stereotyping - and did his grandfather’s tall tales justice.

Ali came away with a premium brand and space that felt like home to not just him, but also one that would appeal to his sister brand’s clientele too through strategic storytelling.

““Lizzie is an absolute dream to work with. Incredibly thorough and detailed work delivered in great time and really understanding of the nuances of building a personal brand.”

Boux Avenue

GLOBAL BRAND - FOUNDED IN THE UK

Strategy . Creative Direction . Design

Where they started

For years Boux Avenue was seeing steady growth within the lingerie market in the UK, however their market position was still a bit uncertain, which was starting to cause a plateau.

Regardless, they started to find the increased visibility = increased scrutiny. and their responsibility for representation became increasingly apparent.

Acutely aware of the confusion of what gap in the market they owned, they needed to get clarity on their customer.

The Results

Lizzie developed a strategic OOH campaign that would tease out where Boux’s market appeal truly was. ‘Boux Ever After’ - the Christmas story of 4 different characters played by a celebrity, an influencer, a model and a household name - each representing the spectrum of the Boux customer demographic.

The campaign’s KPIs clearly demonstrated that the predominant Boux customer was the young, single, social media savvy woman that cared as much about influencer culture as they did diversity and representation - A key metric that still drives their marketing to this day.