ABOUT LIZZIE

Former ‘corporate goth’ and neurodivergent daughter of two diplomats.

I’m Lizzie, Founder of LRD, Brand Strategist, Creative Consultant & Designer in one. Running a lean, independent studio that offers the same depth and polish as a big agency, minus the big bills & bullshit…

With over 10+ years experience across PR, Marketing & Advertising agencies - and In-House at some of the world’s biggest retailers - Clients now come to me for Honesty, Clarity, Creative Direction, and High-quality design. Delivered in a way that’s both bespoke and soulful. I thrive both when choreographing the bigger picture AND getting lost in the details. Rolling up the proverbial sleeves, I get hands-on, so you can be as involved or as hands-off as you like.

The neurodivergent daughter of two diplomats, that took me around the world with them, I pride myself on my ability to understand, adapt, and immerse myself in almost any sector, environment or business.

Drawing upon my diverse upbringing, and different way of thinking, I make connections, and see opportunities where others may not.

A music, homewares, hospitality, fashion, nostalgia and experience obsessed former ‘corporate goth’ and elder emo. I thrive working with disruptor and innovator brands & Founders with soul. A little abrupt and potty mouthed myself I have a zero bullshit approach that more rebellious brands love to get on board with.

So if you’re ready, let’s fucking do this!

SEE OUR SERVICES

SOME BRANDS LIZZIE HAS WORKED WITH

SEE BEHIND THE SCENES @LIZZIERIDOUT_DESIGN

My previous post defined what Branding is, from a very top-line level. Mentioning that at the core of all of it is the Strategy. Defining Who you are/work with, What you offer and Why it matters. Something I have had to redefine for myself recently
BRANDING ≠ MARKETING Often used interchangeably, but in fact two sometimes quite different disciplines. I’ve distilled the differences into hopefully very simple and easy to digest definitions. When there are Marketing agencies that say
After deciding to skip out on my annual visit to @l_d_f_official and Focus/25 @designcentrech this year, I thought it would be a fairly quiet week. I was of course very wrong! From new client projects to plotting a collaboration with @daniellebrook
The subject of Personal Branding has come up a lot recently - particularly this week! So I thought I’d give me 2 cents over on Substack 🤘 Link in Bio
This weekend, far too many people said the C word to me… 👀 Not that one…(although there was one completely random stranger that chose to call me THAT one on Saturday morning) And not C*nva either. But Christmas — and I wasn&rsq