BOUX AVENUE
CHRISTMAS CAMPAIGN

After some extensive market research into their target audience(s) and ICP, it was determined that there was a need for a Christmas Campaign that spoke to Boux Avenue’s 4 core demographics. That’s where the concept of Boux Ever After was created. A storytelling campaign that introduced 4 Christmas characters, The Fairy Godmother, The Princess, The Enchantress and The Queen - each represented by some familiar famous faces.

Tasked with the creative direction, art directing and set design of this campaign, this project was no small undertaking, but what transpired was a playful campaign with strong resonance with the target audience and a classic Christmas story with a twist. Carried across billboards, print Ads, website, social media and in store POS & window displays, it was a cohesive and on brand campaign that made a big impact.

Services included:
CREATIVE DIRECTION
BRANDED ASSETS
ART DIRECTION
SET DESIGN