VICTORIA’S SECRET
FITTING SUITE RELAUNCH

The once world famous Victoria’s Secret Flagship Store on New Bond St in London was known for it’s leading in store experience and ‘Angel Suite’, however, during a rebrand in 2020 it was decided that references to the infamous VS Angels needed to be removed - ushering in a new era of Victoria’s Secret and what came to be known as The Fitting Suite. The formally ‘exclusive’ space needed a relaunch that would allow it to be seen as an accessible, approachable and friendly space for all VS customers to book & access.

As the only Creative I was tasked not only with the art direction of a campaign shoot that would relaunch The Fitting Suite, but I also supported with the styling, signage and branded assets & socials for the space.

Services included:
ART DIRECTION
BRANDED ASSETS
INTERIOR STYLING