FAQs

  • What is a Creative Brand Strategist?

    A Creative Brand Strategist bridges the gap between big-picture thinking and execution. I help businesses define who they are, what they stand for, and how they show up—visually, verbally, and experientially. It’s a blend of strategy, storytelling, and design.

  • Do you offer Graphic Design services?

    Yes, but the designs are always led by strategy. I don’t just “make things look pretty” I create with purpose, aligning every visual with your brand’s personality and goals.

  • What's your background & experience?

    I’ve worked in the creative industry for over 10 years across PR, advertising, retail, and content marketing. I’ve art directed campaigns, worked with major brands, designed and styled events, and a lot more. That breadth is what gives me a unique, lateral approach to brand building.

  • Do you offer Brand Audits or Strategy Sessions?

    Yes! I offer Mini and Full Brand Audits as standalone services or as the first step in a full rebrand. I also offer strategic workshops and creative direction retainers.

  • Do you build Websites?

    It depends!

    I can build small websites, but I mostly help with the Creative Direction, i.e. designing the look & feel, planning the content, structure, tone etc.

    If you need something more jazzy, I will collaborate with developers and can recommend trusted partners for web development.

  • Do you design packaging, business cards and signage?

    Yes! Especially when it’s part of a bigger brand experience.

    My superpower is aligning your physical space and packaging with your brand story. Whether it’s styling a retail space, refining your packaging concept, or art directing an in-store campaign—I help choreograph all the touchpoints that bring your brand to life.

  • Do you do photoshoots and content creation?

    I don’t shoot content myself—but I do art direct photoshoots, plan visual campaigns, and help brief photographers and stylists. I often collaborate with social media specialists to make sure your content matches your brand’s energy and aesthetic.

  • Can you write copy?

    I don’t write long-form copy, but I do develop brand messaging frameworks: taglines, tone of voice guidelines, and key language pillars to guide your communications.

    For in-depth website or campaign copy, I collaborate with specialist copywriters—or I can work with one you already use.

  • What DON'T you do?

    To keep things clear and strategic, here’s what I don’t offer:

    - Web development
    - Social media management
    - One-Off Graphic Design “bits”
    - “Just a quick logo”
    - Rush jobs

    - Product design. Yes I worked in lingerie for many years. No, I did not design the underwear…

    - A Freelance Designer to embed into your team. I am a proud business owner & strategic consultant but I do offer on-going design support on a retainer basis.

    If you’re not sure if I’m the right fit, just ask. I’ll always be honest and can refer you to someone better suited.

  • How Do I Get Started?

    You can start in on of three ways:

    Book a FREE Creative Consultation – free, no pressure chat to see if we’re a fit

    Take the Help Me Choose quiz – a great entry point if you’re unsure what you need

    Simply Get In Touch - using my contact form.

    Ready when you are.