VICTORIA’S SECRET
BRAND ACTIVATION

Following the cancellation of it’s infamous catwalk show, Victoria’s Secret was in the midst of a re-brand that would see a long awaited shift to more diversity and a broader appeal. Whilst this seemed to be landing in it’s native USA - the UK & IRE perception was taking time to take note.

One way to spread the word, re-invigorate the UK & IRE market and show off the re-brand, the team decided to take the new brand on tour - literally - in the form of a refurbished classic and iconic Routemaster London bus, that would become a shopfront and fitting rooms on wheels, reaching parts of the UK without any stores.

Services included:
BRAND ACTIVATION
BRANDED ASSETS
INTERIOR DESIGN